The 2024 Toyota Prius Prime: Efficiency and Innovation

The 2024 Toyota Prius Prime is a plug-in hybrid electric sedan that defines efficiency, technology, and design. Engineered to offer a cleaner and sportier driving experience, this advanced vehicle combines a robust powertrain with innovative features, making it a compelling choice for those looking to embrace a sustainable future on the road.

Powertrain

The 2024 Prius Prime is engineered with a novel powertrain that combines a 150 horsepower 2.0L gas engine with a 161-horsepower electric motor-generator system. Together, they churn out an impressive 220 system horsepower. This represents a significant leap—a nearly 100 horsepower increase, and 32% more torque compared to its predecessor. The vehicle employs an electronically-controlled continuously variable transmission (eCVT) and operates on a front-wheel-drive system.

Battery and Range

One of the most striking features is its larger lithium-ion storage battery, which allows for an electric-only range of up to 72 kilometers between charges. Recharging is a breeze, taking as little as four hours. When a charging station is out of reach, the Prius Prime effortlessly transitions to a gas-electric hybrid mode, boasting an estimated fuel efficiency of 4.5L/100km on the SE model.

Aerodynamics and Architecture

The vehicle's aerodynamic efficiency is evident in its 0.27 Coefficient of Drag. Built on the Toyota New Global Architecture-C platform (TNGA-C), the hybrid battery is strategically placed under the rear seat to lower the center of gravity. This design not only reduces weight but also enhances rigidity. Front grille shutters further optimize airflow, contributing to both cooling and aerodynamic performance.

Interior

Inside, the cabin is a blend of sophistication and functionality, accommodating up to five adults. The Toyota Multimedia system integrates wirelessly with both Apple CarPlay and Android Auto, offering a seamless and intuitive user experience. The system is designed to improve interaction through sight, touch, and voice commands.

Safety

Safety is paramount in the 2024 Prius Prime. It comes equipped with Toyota Safety Sense 3.0, a suite of active safety technologies designed to support driver awareness and decision-making. Additional standard safety features include eight airbags, a backup camera, and an anti-theft alarm system with engine immobilizer.

Models and Pricing

The Prius Prime is available in three distinct grades:

- SE: Starting at $39,050, features include an 8” touchscreen display, heated front seats, and 17” alloys.

- XSE: Priced at $43,750, upgrades include a 12.3” touchscreen display, heated and ventilated front seats, and 19” alloy wheels.

- XSE Premium: Starting at $47,550, additional features include an eight-speaker JBL Premium Audio system and the Advanced Park system.

The 2024 Toyota Prius Prime is now available at Toyota Dealers across Canada.